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Rugged Ridge was established in 2005 by the company Omix-ADA to focus on innovative aftermarket Jeep accessories. Many of Rugged Ridge's recent designs are so innovative they have been patented. This includes their floor liners, snorkel and XHD Modular Bumpers. Since 2005 Rugged Ridge has developed and manufactured over 3,000 kinds of Jeep related products. All Rugged Ridge Jeep accessories are trail rated. The Omix-ADA founder came from a family that owned a small Jeep dealership. It was the founder's dream from a young age to own a company that made accessories for Jeeps. The founder manifested the dream in 1992. Shop Rugged Ridge Now