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ROLA has been Australia's premier vehicle outfitter of roof racks and cargo management products for more than 30 years. Born of necessity, the first ROLA roof rack was the invention of an avid Aussie windsurfer who wanted something quiet, durable, stylish and vehicle-friendly. From there ROLA grew, and its superior designs gained popularity quickly. Now available around the world, ROLA products are highly innovative and outback ready.